Best Website Rank Finder Tools to Track Your Google Positions

With content marketing, you can create content that ranks high in organic results and produces leads repeatedly. For maximum impact, use a combination of paid and organic strategies. This may yield valuable insights for ranking higher on Google. SEO refers to specific search engine marketing (SEM) tactics that are known to affect Google rankings.

For instance, “toy dog” and “dog toy” sound similar, but Google shows different results because users have different goals. SEO Anomaly Search intent is the purpose behind a query, or the why behind a user’s search. Click your target keyword (or a keyword you want to explore in more detail) to open Semrush’s Keyword Overview tool. Use the metrics to find keywords with the best potential for your business. The “Position” column shows your average ranking over the selected time period. On mobile, pages are less obvious because Google uses infinite scrolling.

Implement on-page SEO

Ensure consistency in your NAP information across all directories. One of the first steps to take is claiming and optimizing your Google My Business (GMB) listing on your site’s page. This allows you to provide accurate information about your local business on your site and helps Google understand more about your company page.

• Google may also display ads and extra elements known as SERP (search engine results page) features.
• Search intent is the purpose behind a user’s search, and satisfying it is key to ranking higher in Google Search.
• And don’t forget to redirect to a better page before deleting.

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Understanding how Google thinks might seem like an impossible task. But worry not, as there are some clear and certain things you can do to improve your search rankings. As we established, there are over 210 known factors that influence your rankings. Therefore, appearing higher in the search result pages for a given search query directly means you’re the most relevant and authoritative result for it according to Google. After all, Google wants to rank content that provides the best user experience (UX). Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you.

And each one is recommended by Google in its guidance on improving local rankings. If competing pages all load in roughly the same speed, then quality is going to influence rankings more than speed. Page experience is a Google ranking factor and rolls together several things like page speed, site security, and how well your site functions on a mobile device. In our next section we’ll include a way you can highlight your EEAT for readers and search engines. Its content optimization feature provides actionable suggestions to improve structure, keyword placement, and readability, helping you rank higher on Google effortlessly.

Going at it manually as your list of products – and customers – grows becomes harder and harder. With developing machine learning tech, eCommerce automation is a must if you want to compete, and SEO is no different. But, as we mentioned earlier, you don’t want to go overboard with apps, as this can slow your site, which harms Shopify SEO. Last but not least, you need the right tools and apps if you want to upgrade your Shopify SEO and rank #1 on Google. When planned well, organic and paid search strategies should boost each other, ensuring you get maximum exposure for the least amount of spend – AKA, great ROAS.